[Download] "Organic Food Certification and Marketing Strategies" by Gowri Vijayan * eBook PDF Kindle ePub Free

June 30, 2021

eBook details

Title: Organic Food Certification and Marketing Strategies
Author : Gowri Vijayan
Release Date : January 07, 2019
Genre: Gardening,Books,Lifestyle & Home,Science & Nature,Life Sciences,
Pages : * pages
Size : 131 KB

Description

Organic certification is a certification process for producers of organic food and other products. Certification of any product acknowledges that its production has been done according to organic production standards. The production standards vary from country to country, based on their certifying bodies, but the general concept remain the same. Marketing strategies are based on the needs of the business. Planning of market strategy for organic farming in India requires a clear understanding of the present conditions of the industry. Strategies are based on selection of product, type of market, recognition of consumer needs, industry characteristics, price, marketing channels and promotional strategies. In the Indian context, the absence of a stable domestic market for organic food makes it necessary to concentrate on market confirmation/establishment. It is thereby essential to understand the present situation of the market, its preferences, competition, replacements and entry barriers among other issues.